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The Ethical Adman: DDB puts more "ass" in "classical music"
classics.fm

The YouTube description explains, "B-Classic presents The Classical Comeback: a new music video format that gives classical music the same recognition as pop and rock music by combining the timeless emotion of …

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Blog Post 2: Just What IS "Classical Music"?
classics.fm

Quick: define “classical music.” It may sound easy, but most of my attempts have been dead ends. They don't get you to much of the music. Later I'll discuss a definition that I think works – it covers everything, and helps explain why classical music …

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